Trends of wet wipes packaging design have changed over the years as manufacturers try to come up with new ideas to help their products stand out on store shelves. In this article, we will discuss the most recent eco-friendly and aesthetically pleasing wet wipes packaging design trends.
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#1: Minimalism – Emerging wet wipes packaging design trends
Recent popular trends of wet wipes packaging design include minimalism. Minimalism is a style of design that emphasises simplicity, harmony, and purity. It typically entails using simple, clear designs with a limited color palette and minimal text and illustrations. A sense of spaciousness is fostered by this, making the product catch the eye when placed on the shelf. Employing simple typography and crisp lines can enhance the product’s modern and refined aesthetic.
So why have designers been using minimalistic packaging for wet wipes? One of the benefits of minimalism in packaging design is that it may help express a sense of purity and sanitation, which is particularly important for personal hygiene products. Fostering customer confidence is possible through a straightforward and uncomplicated design that conveys honesty and transparency.
Minimalism is often cheaper than more elaborate designs, because it requires fewer materials and less printing. This can be a crucial benefit for businesses seeking to cut costs or develop more environmentally sustainable products.
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#2: Sustainable packaging
Sustainability is one of the most important trends in the wet wipes packaging design trends. As customers become more aware of their impact on the environment, they seek out environmentally friendly options when making purchases. Wet wipes manufacturers are working on sustainable packaging solutions to meet this demand.
Paper and other cardboard products, bioplastics and recycled polymers are some common sustainable packaging materials. These materials can be recycled or reused, and their shapes can be remade to minimise waste. In addition, sustainable packaging designs typically use fewer resources such as smaller packages or more efficient structures.
By minimizing waste, sustainable packaging contributes to resource conservation and pollution reduction, thereby supporting environmental sustainability. Responding to customers’ growing concern for the environmental impact of their purchases helps in building a positive brand image. In addition to material cost savings, sustainable packaging enhances operational efficiency, providing potential financial benefits for businesses.
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#3: Multi-functional packaging
Multi-functional packaging has become trends of wet wipes packaging design because it helps make the product more convenient and beneficial for customers. Multi-functional packaging is particularly prevalent for wet wipes; it may render the packaging more convenient by allowing users to carry multiple uses out of one package.
Wet wipe packaging is designed to maintain wipes fresh by resealing the opening after use, and it offers built-in dispensers for simple access and storage. Reusable packaging can be used for other purposes as well such as storage containers.
As consumers can reuse or reprocess packaging beyond its intended purpose, multi-functional packaging can generate a sense of value for the product. This is an environmentally friendly option as it helps decrease waste.
Multifunctional packaging can be considered as a marketing tool. As an illustration, a company specializing in eco-friendly products could opt for a wet wipes packaging design that encourages customers to repurpose the packaging for other uses, thereby not only promoting its brand values but also establishing a connection with environmentally conscious consumers.
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#4: Customizable shapes
Customizable shapes packaging design refers to the appearance of a product in a container, such as a box or bottle. Custom shapes include designs that are neither square or rectangular. These shapes can add visual appeal to packaging and help products stand out on store displays, especially for wet wipes, which frequently compete with similar products in congested store areas.
This type of packaging design has become popular among wet wipes manufacturers because custom shapes can be employed to emphasize brand identity while providing a powerful visual impact. To further emphasize its brand values, an eco-friendly company can decide to design its packaging in a shape related to environmental elements.
Custom shapes can be adapted to meet the specific requirements of a product. As an instance, packaging designed for travel-sized wet wipes can feature a compact format, easily storable in a purse or bag, while packaging for larger packs can be tailored for convenient placement on shelves or countertops.
#5: Bold Colours and Patterns
Bold colors and patterns are a prevalent trends of wet wipes packaging design that offers an enjoyable, whimsical appearance and makes products stand out on store displays. A restricted color scheme featuring one or two bold shades can create a powerful visual impression, and judicious use of patterns can introduce visual intrigue without overwhelming the design.
To keep packaging design from overwhelming the consumer, keep it simple. Use bold colours and patterns sparingly so as not to overwhelm the consumer. A limited colour palette with one or two striking hues may produce a strong visual impact while sparing use of patterns can add visual interest without appearing overcrowded.
Additionally, companies may use strong colours and patterns to strengthen brand identity and establish a sense of uniformity across product lines. As an example, a company might opt to use a consistent color or pattern across all its wet wipes, making it easy for customers to quickly spot them on the store shelf.
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#6: Transparency – Latest trends of wet wipes packaging design
Transparency is a packaging design trend that emphasizes the use of transparent materials, such as plastic or glass, so that customers can see the product. Transparent packaging for wet wipes is especially prevalent in this trend because it allows customers to easily determine the type and quality of the wipes by looking through the packaging.
Transparent packaging allows customers to observe precisely what they are purchasing, especially for products such as wet wipes. This can be especially essential for products such as wet wipes, where customers may be concerned about the product’s quality or ingredients.
Below are the latest trends of wet wipes packaging design. To increase the appeal of your product and drive more sales, please see the designs shown above. If you need to produce wet towels or cold towels, contact us today! DHTI updates its designs regularly to ensure that our clients are on the cutting edge of product development.
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